Top Tips for Promoting Your Art with Tailwind’s New Instagram Hashtag Feature!

Disclaimer: I receive a a small commission at no extra charge to you when you purchase anything from certain links in this post.

Back in August I wrote a post on How to Promote Your Art on Pinterest, where I covered my favorite aspects of Tailwind and how it’s helped me increase my art business and blog traffic. Within one week of using rich pins and scheduling my pins in Tailwind, and using Tailwind Tribes, my Pinterest average monthly viewers increased by 16,000, and by the end of August, 2018 it skyrocketed another 22,000, with a total of 38,000 average monthly viewer increase! My average daily viewers and people engaged with my pins increased dramatically and I made some sales on Etsy. Today, in May of 2019, my monthly viewers are sitting pretty at over 80,000!! That’s HUGE!

Since then, Tailwind has launched some new Instagram related features that have been highly requested. They now both support video auto posting for business accounts and they have a brand new Instagram hashtag feature! This tool essentially lets you add your Instagram hashtags to your first comment right within Tailwind.

First of all, here’s how it works:


💮 Go to your Instagram Tailwind account (make sure that it’s connected to your Facebook and the phone Tailwind app for all special posting features) and upload your image into the Publisher, write your caption and then type the # symbol to get predictive hashtag suggestions.

💮 Click to choose or add frequently used hashtags from your list (or create lists as you go).

💮 Check the box to move those comments from your caption to your 1st comment.

💮Click “Add To Queue” to automatically schedule your post for the best time or post at a custom time.

This feature allows you to:

💮 Add hashtags in your first comment with the click of a button

💮 Hide hashtags in your caption 

💮 Separate hashtags if you’d like to keep a few in your caption and add the rest to your first comment

I tried this out to show you guys how it went. I ended up using this opportunity to announce my newest Etsy shop additions, digital downloads! You can check out my post here.

My favorite thing about this tool is that it gives you hashtag suggestions based on your descriptions, which change as you write, and if you hover over them Tailwind will tell you how many posts are out there using that hashtag and whether it’s niche, good, best, or competitive:

You can add up to 30 hashtags, and save your hashtags in lists so you can easily use them for future posts!

You can also choose a location or tag other accounts in your scheduled post, as well as check the box to “Post hashtags in the first comment” to declutter things a bit!

I then chose a Pinterest board to post to as well, and scheduled my auto-post Instagram post for the next best suggested time slot by clicking “Add to Queue.”


Of course, with any of these tools you have to keep in mind that posting often and at the right times, using good hashtags, and interacting in Instagram comments and your story are going to be key to increasing your traffic, followers, and sales. Can’t wait to get started on scheduling my next week or two of Instagram posts!

You can learn more about Tailwind’s newest Instagram posting features in theirlaunch blog post.

*If you’re new to Tailwind, you’ll get a free month of Tailwind Plus!
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How To Promote Your Art on Pinterest | Rich Pins, Tailwind, Group Boards & More

 

Disclaimer: I receive a a small commission at no extra charge to you when you purchase anything from certain links in this post.

The most difficult part about selling art online or otherwise is that there are so many strategies out there that it’s easy to become overwhelmed. I’ve found that learning how to promote my art on Pinterest specifically is one of those strategies that shouldn’t be ignored.

The reason I’m so excited about Pinterest is because I know it’s a gold mine – over the past few years, nearly all of my art sales have been the result of viral pins on Pinterest. I’ve found that sticking to the following rules and using Tailwind have improved my Pinterest views, engagement, and sales with my artwork on Etsy and my artist website.

Set Up a Business Account

Setting up a Pinterest for Business account is going to be key to tracking your analytics.

Here are some pros of having a Business account:

  • If you already have a Pinterest account, you can convert it to a business account.

  • When you confirm your art website with Pinterest, it allows you to see what people pin from your website, and adds your logo to any pins made from your site.

Rich Pins

Once you have your Pinterest for Business account, you can start posting “Rich Pins“. Rich Pins are pins that contain important information, such as price, where to buy, and more. To learn more about how to set up Rich Pins for your business, click here.

Group Boards

Group boards have been integral to my success on Pinterest! When you post to a group board, your pin will be seen by a much wider audience, and possibly re-pinned more readily by others.

To find group boards, you can search Pinterest boards for a topic you’re interested in, with the word “group” as part of the search. To join, most group boards will have instructions for you to follow.  You can also create your own group boards by inviting others to pin to a group you create.

Here are a few helpful art group boards that I’m a part of:

Artwork

Contemporary Art

Framed Art & Framed Prints

Art & Decor

 

Tailwind

Tailwind is a magical app that lets you schedule your pins on a virtual calendar, and these pins are posted automatically and on schedule. So, why is Tailwind so great?

  • Tailwind is easy to use, as you can download a button to your browser and easily schedule pins directly from your blog posts, website, shop, and Pinterest itself.

  • You can create lists of boards for certain types of pins. For instance, I have a list called “Artwork” that contains 14 boards, and one called “Artwork and Etsy” which contains 28 boards, for those pins that fall in both categories. If I choose one of those lists and schedule my pins, that’s 28 pins scheduled to be pinned over about a week or two of time! This helps you schedule way in advance and not seem spammy.

  • Joining Tribes means that you’ll be part of Tailwind communities of people who will potentially re-pin your pins, and you theirs. Here is an overview of the stats from one of the tribes I’m in for creatives:

    • You can also create Tribes. I ended up creating one for Small Business Artists!

    • Tailwind now has a new feature for scheduling on Instagram and Instagram Stories! I haven’t tried this one yet, but looking forward to it.

  • Tailwind also has a hashtag finder!

 

When I first started with Tailwind, my average monthly viewers were hovering around 42,000 – my profile had been around for awhile, and it hadn’t gone up or down for months.

Within one week of using rich pins and scheduling my pins in Tailwind, and using Tailwind Tribes, my Pinterest average monthly viewers increased by 16,000, and by the end of August it skyrocketed another 22,000, with a total of 38,000 average monthly viewer increase! My average daily viewers and people engaged with my pins increased dramatically and I made some sales on Etsy. By the end of 2018 I had gained an extra 100,000 average monthly viewers and a daily increase of around 5,000 viewers and impressions. My stats also spiked as I became more involved in Tailwind tribes after taking a couple months hiatus due to morning sickness. 

 

Beginning of August, 2018

End of August, 2018

End of 2018

 

Take Jules Tillman’s Skillshare Course to Learn More! 

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