Art Business

5 Courses Artists Need to Boost Their Business Skills

One thing is certain; you’re an artist or artisan, not a marketer. It can be tough to navigate the world of selling your art when all you want to do is make it! We completely understand. That’s why we’ve rounded up our favorite courses that are EASY to learn as you get started with marketing your art online. Each of these courses is on Skillshare, where you can easily get started learning for FREE.

1. Product Photography Basics for Your Handmade Business

Learn the basics of product photography to take your handmade or art business to the next level! Crochet designer and photography enthusiast Kristina Turner of Tiny Curl covers everything beginners need to know to set up a DIY home photo studio and shoot seamless and flatlay photography to showcase their handmade products. This class is perfect for beginners looking to learn a simple and easy way to take their own product photography.

In this class, Kristina shows you how to take your own high-quality product photography. Over the course of 8 short video lessons, you’ll learn:

  • Home photo studio set-up with things you can find around your house
  • Seamless background and flatlay photography techniques
  • Styling basics
  • Photo editing

Sign up for this course here.

2. Sell Your Art Masterclass

In this 4 part course, you will learn how to sell your artwork to real customers online and marketing strategies to build awareness and a loyal following for your art business.

In this course you will learn:

1. How to define your customer audience and why it’s so important

2. You will be guided through a process to decide on your art format

3. You will be guided through a process to decide on how you want to produce your artwork products.

4. Name and logo for your art business

5. Learn how to source art supplies

6. Lear how to price your art

Sign up for this course here.

3. Branding Your Creative Business: Define Your Brand

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses – such as photographers, craft makers, pattern designers, bakers – people who are talented in their field but feel overwhelmed by branding.

Join this course here.

4. Make a Living as an Artist: Strategies for Crafting Your Creative Business

This is a fun, practical and comprehensive guide to making money as an artist. You don’t have to be an expert at everything, but it really helps to understand how the different parts of your business affect each other.

First, we’ll start by getting clear on what your dream business looks like: figuring out what you want your life to be like and pairing that up to the different kinds of work artists can do. Then we dive into understanding why people buy from you and how you can use the strengths you ALREADY HAVE to stand out from the crowd. We’ll tackle goal setting, staying motivated, and creating systems to make your business run smoothly. In the second section, we’ll talk about where you can find clients and tips for sharing your work with the right people. In the third section, And we’ll dive into figuring out different ways to maximize your money and effort, how to price your work, contract details, and tips for negotiating.

If you’re starting your first art business, this is the class for you. And if you’ve already been in business for a few years, but feel like you’re not sure where your headed, my hope is this class can help you get clear on where you should be focusing your efforts.

Join this course here.

5. Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make

Mallory Whitfield is a New Orleans-based public speaker, artist, performer, and writer, with more than 15 years of experience as an entrepreneur and digital marketer. What she says about her course:

“I’ve seen people the same marketing mistakes again and again, whether it’s independent artists and creatives, small business owners or big companies. And I don’t want it to happen to you. In this free class, I’ll share the top 5 marketing mistakes that I see artists & creatives make that prevent them from selling more of their handmade products.”

Join this class here.

Have a question about marketing your work? Let us know in the comments!

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