Interview with Anastasia from Asilda Store: Life Selling on Etsy

Interview with Anastasia from Asilda Store: Life Selling on Etsy

I’m happy to introduce Anastasia from the Etsy shop Asilda Store. Anastasia’s shop is based in Playa del Rey, CA, and focuses on selling pins, patches, and stickers for photographers (especially film photographers!). Feel free to read my interview with her to get to know more about herself and her life selling on Etsy, and make sure to check out her shop!

Interview with Anastasia from Asilda Store: Life Selling on Etsy

The concept behind your shop and items is so focused and unique! Where did the idea  come from of starting a shop that sold patches, pins, and stickers for photographers? 

I got involved in a pin/patches project for a motorcycle company back in May of 2014. Then I did a trip on Route 66 and bought everything I could find along the way. I looked at all displays, all packaging, all patches and pins I could find. At that time I got the bug. After doing 6 tour patches for the motorcycle company, I got more into it and wanted to expand the lineup to more designs and more stores. That didn’t get any support, so I was sitting at home around Xmas time thinking I should just do something for myself. I knew film photographers including myself who are very passionate about the craft, so that was clearly a great starting point. I am currently selling products in 2 series, with the future plans for 2 more themes. It’s all coming up, but in a remote future. With 3 designs I launched the store and in an hour got an order for 5 items. Then more orders started to come in, and more… I think this is very much a skyrocketing business to be in right now.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Can you tell us a little bit about yourself and where your love for photography came from?

If you read my bio, it’s kind of a wild jungle :). Tennis player, entrepreneur, photographer, store owner, web designer, etc. I have many interests and if we’re talking about Asilda Store, it was never the main thing I always wanted to do. I see my career in photography as the focus. Just so happened that I also really like working on the business side too, and am involved with multiple companies on that end. I love doing reviews, I love working on new pins and patches…it’s just all part of a mix of who I am. I tend to mention just a few things when I meet new people because everything together becomes too much. But it feels comfortable to me to have so many interests. Asilda Store somehow combined all the things I learned from everywhere else and added up to become this awesome venture that I am very proud of.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

What process do you go through to create and complete one of your patches or pins? They’re so eye-catching.

There is a lot of research and preparation involved. I start with general ideas and things I want to tell people through the phrases and designs. I look up tons of inspiration photos and pull everything I can to give to the designer. I usually work with 1-2. It’s been a challenge to find new designers to keep the volume going and stay true to how I want things to look. So there has been many times when I had to back away from working with some designers. I have a briefing document on the specifics of manufacturing of pins and patches with thread colors, guidelines on borders and coloring. Both pins and patches are pretty technical when it comes to making them, so I’m still learning what works best and what doesn’t. For a new person it’s not easy to imagine how a vector design will look as a product, so I try to train and help my designers as much as possible. I have one awesome guy who did most of what I have in store right now and he keeps getting better and better. Once the illustration is complete, which usually takes weeks before it’s looking exactly how I imagined it, I talk to the manufacturers and get the digital proof with recommended changes. After that I choose the materials and sizing and send all this off to production, which is another 3-4 weeks. It’s a long process…

Interview with Anastasia from Asilda Store: Life Selling on EtsyInterview with Anastasia from Asilda Store: Life Selling on Etsy

How has business been on Etsy? 

It’s picking up. I am doing much larger volume through the main website store (asildastore.com), but Etsy is a perfect place to capture the audience that’s craving for cool things like pins and patches. Etsy is for people who appreciate all the different crafts and that is why it’s a great place to reach many passionate enthusiasts for specific products, like mine.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Do you have any advice for the blooming creative seller?

Make and sell what you like. Also, enjoy the process of promoting your products. I’ve started a business before where I liked building the product, but not selling it and that whole things failed pretty quickly. You need to have a bit of an obsession :).

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Make sure to visit Asilda Store on Etsy to get one of these awesome pins/patches/or stickers!  Anastasia also sells t-shirts.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

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Recommended Reading

Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business


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Interview with Printmaker Kat Lendacka

It is my pleasure to introduce Kat Lendacka, a printmaker from the UK. You can visit her shop at katlendacka.etsy.com!

Can you tell me a little bit about yourself and your journey with printmaking?

I am a printmaker and my favourite technique is lino cutting. I live in Northamptonshire, United Kingdom, with my family and a whippet called Spot. After studying Graphic Communications (Illustration) and working in the graphic design industry for some years, I gradually moved away from sitting at the computer all day to using my hands (although a bit of computer work still remains)!


I was born and grew up in Litomerice, a rather picturesque small town approximately 40 miles north of Prague in the Czech Republic. My first ever try at lino cutting was when I was about 13 years old with a retired art teacher and an academic painter, to whom I used to go for art lessons with several other youngsters. I wish I liked the man more! I might have done a lot more lino cutting! Next time I had a go was while a first year student of Graphic Communications (Illustration) degree at Northampton University. This time, I fell in love! Linocut images appeared in many of my student graphic projects as well as in the final major project.

It still took some years before it became my every day obsession due to a full time job, lack of space and then babies taking over my time and the house! In the last 3 years, lino cutting has taken over the dining room and conservatory which are essentially my make shift studio. It is also where I run very small workshops.

Where do you draw inspiration from? Do you use references for your work?

Inspiration for me is everywhere. While walking our dog, exploring the countryside with the children, day trips to old cities (Oxford being my favourite), visiting my old home town Litomerice which is adorned with the most beautiful old houses! Animals in the British countryside and some fabulous gardens (Coton Manor Gardens being my absolutely favourite place on Earth). There are also a few artists that I find mind blowing  – Angie Lewin, Emily Sutton being a couple of them.

Your work is so detailed. What does the process look like for one of your multicolored animal prints?

In the last 2 years, I have moved away from only black and white (one layer) images to multi block lionocuts. I prefer this technique to reduction linocuts. Using various materials (Japanese Vinyl, soft lino and old flooring vinyls), I like to cut out shapes and play ‘jigsaw’! Usually, I stick to 2 – 3 colours.

How has business been these days? Are you working on any new and exciting projects?

What next? I am happy doing what I am doing, more images as they pop into my head. Grow my Etsy shop. Pluck up courage and try a couple of art fairs! Experiment with some more products. But most importantly, have fun (as my Uni teacher Ian Newsham used to say ‘if you are not enjoying it, you are doing it wrong!’).

Follow my blog with Bloglovin 

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Recommended Reading

The Printmaking Bible: The Complete Guide to Materials and Techniques

Linocut for Artists & Designers

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Sara Schalliol-Hodge : Designer & Maker of Things

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Welcome back! Our latest feature spotlights artist Sara Schalliol-Hodge from Lakewood, Colorado! Sara is “a designer by day and a printmaker, sawdust producer, and stuff-maker by night.” Read on to get to know Sara a little better, and CLICK HERE to go to her website, and HERE to go to her Etsy shop!

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What about the printmaking process do you love the most, and more specifically, why linocuts? 

I love printmaking because I love the ability to make multiples of my art. With so many forms of fine art, you can spend many, many hours creating the finished product, only to sell it just once and never see it again. And, often art can take so many hours to create that it can be very difficult to be able to charge a decent wage for all of the time you spent on it. All of that being said, buying a computer-printed art print doesn’t really appeal to me because it seems so far from being made by hand. With printmaking, each print is still made by hand and there are subtle variations in each print, so there is definitely evidence of the maker. It is hard work printing a woodcut or linocut all my hand, and I like to think that that energy can be somehow felt when viewing these prints. For me, printmaking seems to fit into a sweet spot of being affordable but still very handmade.

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Many of your designs juxtapose the themes of nature and industry. Where do you get the inspirations for your designs and what about this juxtaposition interests you? 

Nature vs. industry, or nature vs. man are themes I explored even in the art I created very early in my life. There is something so poetic about vines growing up and taking over an old car or building. I studied Industrial Design in college, and Industrial Design tends to involve mass-production, and therefore factories. It can be really strange to think about each thing you own and imagine the factory that produced it. This type of thought process made me think about how natural things are made, which is not quite in a factory…. but what if you think of nature itself as a factory? So this lead me to prints like Factory Whale, Love Factory, Salmon Factories, etc.

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Also many of my prints display animals and “the hand of man” in one way or another. Like, quite literally in my print Spark:

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But I also like to create prints that show animals having to survive in the world that man has modified, like City Lynx:

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How has business been on Etsy and do you have any advice for blooming Etsian printmakers? 

I was a very early Etsy seller and buyer and it has been interesting seeing Etsy become a website that non-artist-type people have actually heard of and shop from. My Etsy shop has changed a lot since the beginning. I used to sell wooden sculptures, jewelry displays, and chunky wooden jewelery, and now I sell only my printmaking. I have had several great opportunities come along because of my Etsy shop. Half of the brick and mortar galleries I sell at approached me from discovering my shop on Etsy, which is awesome! These days, my sales come mostly from brick and mortar galleries, and not Etsy. For me personally, sometimes it can be hard to sift through all of the shops on Etsy to find that special thing I’m looking for, but walking into a well-curated local shop usually lightens my wallet pretty easily.

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From New Zealand to Isreal: An Interview With Artist Emily Penso

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I am honored to introduce the wonderful artist Emily Penso, who has a quite interesting life story! Emily sells her surreal and whimsical artwork in her Etsy shop, Studio Lavaan, and excitedly agreed to be interviewed on the blog!

  • Can you just tell me a little about yourself; where did you grow up, go to school, what are you up to now?

I was lucky enough to grow up in New Zealand, in the South Island city of Dunedin. It was a wonderful place to grow up and although it’s quite a cold part of the world, most of my childhood memories involve sunshine and bare feet.

I am the middle of three children, with two wonderfully loving and supportive parents  who shaped our world with a comfortable home, a love of the outdoors and an appreciation of the arts – I remember many a boring gallery trip! But although at the time I would have preferred to be playing with Barbie or some other weird toy, there was always at least one art work that would completely mesmerize me.  

 During my high school years (sweet 16) my Dad landed a job in Canberra, Australia. So my small world got bigger and we moved across the Tasman. It was a tough move for me, but character building, and definitely helped guide me into pursuing art.  I ended up studying painting at the Canberra School of Art which was just awesome and completely changed my life.  
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Now, curiously, I find myself living in Israel (which is another epic tale, but involves meeting a beautiful Israeli in India and marrying him in Cyprus). We live in a lovely village on a hill with our two completely gorgeous boys, and a white cat and a black dog. We have a small olive grove which we use for making oil, a small studio which I use for making art, and lots of little vegetable gardens. It suits us well. 

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  • Your work is so surreal and whimsical, where did the inspiration for these types of works come from? Is there anything else that inspires you, just in general?

I guess my mind has always been a bit of a peculiar place, and for as long as I can remember I have been fascinated by things that are out of the ordinary. My earliest surrealist influence almost certainly came from Rene Magritte.  My parents had a book on Magritte and throughout my childhood I loved pawing through the pages. It was entertainment that never got old, no matter how old I got, and every time I looked I would discover something new.

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Another big influence would be dreams. I am a serious dreamer – day dreams and night dreams – but I am particularly inspired by night dreams as they are totally wild, complete raw sub-consciousness, and always purely surreal.  

The world around me is also a major source of inspiration; Birds, insects, trees, people, land forms, and the interactions between everything that exists – I am constantly in awe of this world we live in. It never gets boring! It is a mysterious moving masterpiece that I love being a part of. This spiritual connection that I have with life is also a bit of an influence. It is much easier for me to articulate what it is that I feel spiritually through drawing than words.

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  •  A lot of your work looks like it has been sparked by unique ideas. What have been some your favorite ideas to explore with your art?  

  “You know, most of the time my work starts as a visual idea rather than a concept that I want to communicate (consciously anyway) but always through the process of making the work I begin to understand the symbolism of what I am drawing and mostly it’s personal feelings, thoughts, experiences. I approach my work with intuition, but execute it in a very precise way! Some of my favorite visual themes have been playing with scale relationships between figures, mirroring birds, and using clouds as a very deliberate compositional device (with meaning!)

Clouds have been popping up a lot lately and they are beginning to take the centre stage. I love clouds.

  •  Do you have any advice to artists or future artists on how to promote their work or how to approach getting their work out there? Advice in general?
 I think not being afraid of self-promotion is something that many artists need to overcome, and is definitely something that I have struggled with, and still struggle with to a degree. I guess I would advise emerging artists to think about what it is they want out of their art practice and use that goal to guide them in how they promote their work.
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In general, to get your work out there… approach galleries, apply for exhibitions, get help with submitting great proposals if necessary, collaborate with other artists, get involved in open group shows, exhibit as often as you can, enter art competitions, get the social media happening, create a website, open an Etsy store, take all the steps that you think are important for you as an artist. And of course…don’t let knock backs get you down, because they will happen, and great things will also happen!
  • Do you do anything fun/interesting in your free time? Any favorite hobbies or weekend activities?  

Wow, free time is something that is completely foreign to me! My little boys keep me very busy! But, I do manage to squeeze in a little bit of yoga and any chance I get I am in the garden.  In my down time I have been known to play ‘words with friends’ on my phone ( I’m mildly addicted). If I had more free time I would love to make pebble mosaic stepping stones, sew stuff ,and I’d also restore all the shabby vintage furniture that I have collected.

When my boys are all grown up I would like to do my masters, it’s a nice dream, and I’d love to learn more skills, like basket weaving and everything to do with textiles.

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You can also find Emily on her Facebook Fanpage: Emily Penso Fanpage 

And her website: emilypenso.com

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An Interview With Ines Rocio: Etsy Artist

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This interview is between myself and Ines Rocio from the inesrocio Etsy shop. She is a visual artist living in Portugal and her work is beautiful! Make sure to show her shop some love!  

Your wearable art has vivid colors and each piece is stunningly beautiful in a very natural kind of way. What inspired you to create these pieces and what process do you go through to make them?  

First of all thank you for the invitation and for your kind words about my art work.

Nature is my great source of inspiration, I am fascinated by the vividness of colors, organic, natural architecture, overlapping tones, rhythms and energy.

The creative process begins by being in contact with the natural elements, like strolling through the park or the beach, as a botanist, collect small natural treasures, with which at the Atelier, I give life and energy to natural wearable art pieces. In the jewelry making, I use these elements as a template for the sculptural process, because I like the pace, energy and organic-ness that they give.

The watercolor is undoubtedly the artistic medium with which I identify most, because as my painting is very spontaneous, allows for endless diversity of hues, besides it is a clean paint technique  and more environmentally friendly. Really like to use metallic pigments, especially the gold because in my opinion it adds richness and luminosity to the paintings.

My painting is mostly intuitive, and I like to explore the various dimensions of pigments freeform, almost always with the purpose of transposing the metaphysical vibration and positive energy that nature gives me, through art. The creative act transcends me as an individual.

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Do you ever wear them to show them off? They look like they would make great conversation starters.   

Yes I really like to wear my pieces, they symbolize a little piece of nature and convey to me a very positive energy. It is this joy that I want to share with my clients.

My pieces are very colorful and get people’s attention. These conversations are usually initiated by my son who is four years old and is a big fan of  his mom’s work, and when he sees me wearing my pieces he makes a point of telling people that were made by me :).

Can you tell us a little bit about yourself?  

I am a mother, a women in love and an artist with a background in graphic design.

I’m a dreamer, creative, have liked to paint since I was a child, used to paint flying ponies, rainbows, gardens and houses. I always liked to represent nature in a colorful way.

I really like music, animals (I have two lovely female dogs), love to cook and create different recipes. I like a lot of children’s illustration and romantic stories with happy endings.

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How did you get to where you are today, what inspires you to create and to be an Etsy shop owner?

I have always felt the need to create, but was afraid to assume myself as an artist completely, but thanks to the support of my dear husband, I gained the courage to devote myself entirely to art. I find the Etsy concept fascinating , and I love belonging to this effervescent community where creative people support and motivate each other. I think this concept of sharing extremely inspiring! So for me having a store there makes sense.

How is life in Portugal?

We have plenty of sunshine, many beautiful places to behold and shoot and lots of time during the year to enjoy these same locations. We have vast knowledge and very interesting traditions . We have many extremely creative young artists, for which the current financial crisis has been very hard.

For me, human creativity is a global phenomenon, and the internet an open window to the world and that is the way I chose to guide my work.

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Do you have any future plans for your artwork and your shop?

My goal is to continue to create and feel happy and privileged for it. I like the idea of creating my pieces and seeing them take their course for their future owners, not only because economic necessity is intrinsic to any store (after all the artists have to eat too) but mainly for the joy I have in creating pieces that also make other people happy. 
In the short term I am planning to create my own blog, a space where I will share my love for creativity.  

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