Interview with Anastasia from Asilda Store: Life Selling on Etsy

Interview with Anastasia from Asilda Store: Life Selling on Etsy

I’m happy to introduce Anastasia from the Etsy shop Asilda Store. Anastasia’s shop is based in Playa del Rey, CA, and focuses on selling pins, patches, and stickers for photographers (especially film photographers!). Feel free to read my interview with her to get to know more about herself and her life selling on Etsy, and make sure to check out her shop!

Interview with Anastasia from Asilda Store: Life Selling on Etsy

The concept behind your shop and items is so focused and unique! Where did the idea  come from of starting a shop that sold patches, pins, and stickers for photographers? 

I got involved in a pin/patches project for a motorcycle company back in May of 2014. Then I did a trip on Route 66 and bought everything I could find along the way. I looked at all displays, all packaging, all patches and pins I could find. At that time I got the bug. After doing 6 tour patches for the motorcycle company, I got more into it and wanted to expand the lineup to more designs and more stores. That didn’t get any support, so I was sitting at home around Xmas time thinking I should just do something for myself. I knew film photographers including myself who are very passionate about the craft, so that was clearly a great starting point. I am currently selling products in 2 series, with the future plans for 2 more themes. It’s all coming up, but in a remote future. With 3 designs I launched the store and in an hour got an order for 5 items. Then more orders started to come in, and more… I think this is very much a skyrocketing business to be in right now.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Can you tell us a little bit about yourself and where your love for photography came from?

If you read my bio, it’s kind of a wild jungle :). Tennis player, entrepreneur, photographer, store owner, web designer, etc. I have many interests and if we’re talking about Asilda Store, it was never the main thing I always wanted to do. I see my career in photography as the focus. Just so happened that I also really like working on the business side too, and am involved with multiple companies on that end. I love doing reviews, I love working on new pins and patches…it’s just all part of a mix of who I am. I tend to mention just a few things when I meet new people because everything together becomes too much. But it feels comfortable to me to have so many interests. Asilda Store somehow combined all the things I learned from everywhere else and added up to become this awesome venture that I am very proud of.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

What process do you go through to create and complete one of your patches or pins? They’re so eye-catching.

There is a lot of research and preparation involved. I start with general ideas and things I want to tell people through the phrases and designs. I look up tons of inspiration photos and pull everything I can to give to the designer. I usually work with 1-2. It’s been a challenge to find new designers to keep the volume going and stay true to how I want things to look. So there has been many times when I had to back away from working with some designers. I have a briefing document on the specifics of manufacturing of pins and patches with thread colors, guidelines on borders and coloring. Both pins and patches are pretty technical when it comes to making them, so I’m still learning what works best and what doesn’t. For a new person it’s not easy to imagine how a vector design will look as a product, so I try to train and help my designers as much as possible. I have one awesome guy who did most of what I have in store right now and he keeps getting better and better. Once the illustration is complete, which usually takes weeks before it’s looking exactly how I imagined it, I talk to the manufacturers and get the digital proof with recommended changes. After that I choose the materials and sizing and send all this off to production, which is another 3-4 weeks. It’s a long process…

Interview with Anastasia from Asilda Store: Life Selling on EtsyInterview with Anastasia from Asilda Store: Life Selling on Etsy

How has business been on Etsy? 

It’s picking up. I am doing much larger volume through the main website store (asildastore.com), but Etsy is a perfect place to capture the audience that’s craving for cool things like pins and patches. Etsy is for people who appreciate all the different crafts and that is why it’s a great place to reach many passionate enthusiasts for specific products, like mine.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Do you have any advice for the blooming creative seller?

Make and sell what you like. Also, enjoy the process of promoting your products. I’ve started a business before where I liked building the product, but not selling it and that whole things failed pretty quickly. You need to have a bit of an obsession :).

Interview with Anastasia from Asilda Store: Life Selling on Etsy

Make sure to visit Asilda Store on Etsy to get one of these awesome pins/patches/or stickers!  Anastasia also sells t-shirts.

Interview with Anastasia from Asilda Store: Life Selling on Etsy

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Recommended Reading

Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business


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Artist Interview with Sally Welchman from Mogg Shop

I’m excited to introduce Sally Welchman from Mogg Shop on Etsy! Make sure to visit her shop at moggshop.etsy.com.

Can you give me a little background on yourself and how you developed your unique style?

Hi, my name is Sally and I live in Brighton in the UK. I went to art school and took a degree in design and then a masters in ceramics in Cardiff, Wales. I was then awarded funding by the Welsh Arts Council to do a one year ceramics residency in a small town in Germany. I had already been doing a lot of drawing during my M.A. and had produced some kind of 3D assemblages with wood I picked up in the street and other items collaged together, and in Germany I continued with this, creating paintings of animals using some of the ceramics tools and techniques I was using on my pots too. I think working on wood is a little like decorating the surface of a pot, because its an absorbent hard surface that can be carved into or sanded back. I like that you can keep a design simple whilst still giving it depth in that way.

Why the use of reclaimed wood?

Partly I use reclaimed wood because I like the idea of turning old things into new and reusing something that already exists. From an ecological standpoint I think that’s a good thing to do. Also though I just really like the look of wood that has already had a life and looks a bit battered, so its also for the aesthetic.


What are your sources of inspiration?

My inspiration comes from animals, our two pets (a dog and a cat) but also from feelings and human emotion. I am really interested in facial expressions and what they do and don’t reveal and how human expressions do not always reflect our true feelings: animals and young babies don’t cover their sadness or anger with a smile or “put on” a confident face when they are nervous etc. That’s something that interests me.

I work as a facilitator on a great project at the Brighton Museum, which is about providing a space for marginalized artists – often people with a diagnosed mental health issue or learning disability to make art. This is a project that has been running now for several years and is very inclusive and person centered. People can pretty much create what they want there and I find that very positive and inspiring. For my own work, I honestly feel that every day that I can make art is pretty exciting – I feel like I have the best “job” in the world!

Have you worked on, or are you working on, any exciting projects?

Coming soon I think is a book that will feature one of my cat paintings. It will be written by Desmond Morris (a famous and respected sociologist and author in the UK and a painter himself). The book is called Cats in Art and is due out in September. I have also just finished taking part in an Open House exhibition with other artists at Bright Moon Studios in Brighton, which was a lovely experience.

What is life like as an artist in Brighton?

Life for an artist in Brighton is really good. Brighton has a large artist community and many galleries and events where you can show work and take part in open houses, craft fairs and networking opportunities. People here seem very supportive and interested in art and the city itself is close to London, with its major museums and galleries and also the countryside of the Sussex Downs and the wonderful seaside. Sussex has a long artistic history going back years and the Charleston House (home of Vanessa Bell) (@CharlestonTrust) and Virginia Woolf‘s house are nearby as well as the Ditchling Museum which showcases the work of significant local artists and craftspeople of the last century.

Thank you for reading and make sure to check out Mogg Shop on Etsy and get one of Sally’s reclaimed wood paintings!

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