I’m happy to introduce Anastasia from the Etsy shop Asilda Store. Anastasia’s shop is based in Playa del Rey, CA, and focuses on selling pins, patches, and stickers for photographers (especially film photographers!). Feel free to read my interview with her to get to know more about herself and her life selling on Etsy, and make sure to check out her shop!
The concept behind your shop and items is so focused and unique! Where did the idea come from of starting a shop that sold patches, pins, and stickers for photographers?
I got involved in a pin/patches project for a motorcycle company back in May of 2014. Then I did a trip on Route 66 and bought everything I could find along the way. I looked at all displays, all packaging, all patches and pins I could find. At that time I got the bug. After doing 6 tour patches for the motorcycle company, I got more into it and wanted to expand the lineup to more designs and more stores. That didn’t get any support, so I was sitting at home around Xmas time thinking I should just do something for myself. I knew film photographers including myself who are very passionate about the craft, so that was clearly a great starting point. I am currently selling products in 2 series, with the future plans for 2 more themes. It’s all coming up, but in a remote future. With 3 designs I launched the store and in an hour got an order for 5 items. Then more orders started to come in, and more… I think this is very much a skyrocketing business to be in right now.
Can you tell us a little bit about yourself and where your love for photography came from?
If you read my bio, it’s kind of a wild jungle :). Tennis player, entrepreneur, photographer, store owner, web designer, etc. I have many interests and if we’re talking about Asilda Store, it was never the main thing I always wanted to do. I see my career in photography as the focus. Just so happened that I also really like working on the business side too, and am involved with multiple companies on that end. I love doing reviews, I love working on new pins and patches…it’s just all part of a mix of who I am. I tend to mention just a few things when I meet new people because everything together becomes too much. But it feels comfortable to me to have so many interests. Asilda Store somehow combined all the things I learned from everywhere else and added up to become this awesome venture that I am very proud of.
What process do you go through to create and complete one of your patches or pins? They’re so eye-catching.
There is a lot of research and preparation involved. I start with general ideas and things I want to tell people through the phrases and designs. I look up tons of inspiration photos and pull everything I can to give to the designer. I usually work with 1-2. It’s been a challenge to find new designers to keep the volume going and stay true to how I want things to look. So there has been many times when I had to back away from working with some designers. I have a briefing document on the specifics of manufacturing of pins and patches with thread colors, guidelines on borders and coloring. Both pins and patches are pretty technical when it comes to making them, so I’m still learning what works best and what doesn’t. For a new person it’s not easy to imagine how a vector design will look as a product, so I try to train and help my designers as much as possible. I have one awesome guy who did most of what I have in store right now and he keeps getting better and better. Once the illustration is complete, which usually takes weeks before it’s looking exactly how I imagined it, I talk to the manufacturers and get the digital proof with recommended changes. After that I choose the materials and sizing and send all this off to production, which is another 3-4 weeks. It’s a long process…
How has business been on Etsy?
It’s picking up. I am doing much larger volume through the main website store (asildastore.com), but Etsy is a perfect place to capture the audience that’s craving for cool things like pins and patches. Etsy is for people who appreciate all the different crafts and that is why it’s a great place to reach many passionate enthusiasts for specific products, like mine.
Do you have any advice for the blooming creative seller?
Make and sell what you like. Also, enjoy the process of promoting your products. I’ve started a business before where I liked building the product, but not selling it and that whole things failed pretty quickly. You need to have a bit of an obsession :).
Make sure to visit Asilda Store on Etsy to get one of these awesome pins/patches/or stickers! Anastasia also sells t-shirts.
Subscribe to The Art Spectrum for more interesting interviews in your inbox.
It is my pleasure to introduce Kat Lendacka, a printmaker from the UK. You can visit her shop at katlendacka.etsy.com!
Can you tell me a little bit about yourself and your journey with printmaking?
I am a printmaker and my favourite technique is lino cutting. I live in Northamptonshire, United Kingdom, with my family and a whippet called Spot. After studying Graphic Communications (Illustration) and working in the graphic design industry for some years, I gradually moved away from sitting at the computer all day to using my hands (although a bit of computer work still remains)!
I was born and grew up in Litomerice, a rather picturesque small town approximately 40 miles north of Prague in the Czech Republic. My first ever try at lino cutting was when I was about 13 years old with a retired art teacher and an academic painter, to whom I used to go for art lessons with several other youngsters. I wish I liked the man more! I might have done a lot more lino cutting! Next time I had a go was while a first year student of Graphic Communications (Illustration) degree at Northampton University. This time, I fell in love! Linocut images appeared in many of my student graphic projects as well as in the final major project.
It still took some years before it became my every day obsession due to a full time job, lack of space and then babies taking over my time and the house! In the last 3 years, lino cutting has taken over the dining room and conservatory which are essentially my make shift studio. It is also where I run very small workshops.
Where do you draw inspiration from? Do you use references for your work?
Inspiration for me is everywhere. While walking our dog, exploring the countryside with the children, day trips to old cities (Oxford being my favourite), visiting my old home town Litomerice which is adorned with the most beautiful old houses! Animals in the British countryside and some fabulous gardens (Coton Manor Gardens being my absolutely favourite place on Earth). There are also a few artists that I find mind blowing – Angie Lewin, Emily Sutton being a couple of them.
Your work is so detailed. What does the process look like for one of your multicolored animal prints?
In the last 2 years, I have moved away from only black and white (one layer) images to multi block lionocuts. I prefer this technique to reduction linocuts. Using various materials (Japanese Vinyl, soft lino and old flooring vinyls), I like to cut out shapes and play ‘jigsaw’! Usually, I stick to 2 – 3 colours.
How has business been these days? Are you working on any new and exciting projects?
What next? I am happy doing what I am doing, more images as they pop into my head. Grow my Etsy shop. Pluck up courage and try a couple of art fairs! Experiment with some more products. But most importantly, have fun (as my Uni teacher Ian Newsham used to say ‘if you are not enjoying it, you are doing it wrong!’).
“The conscious mind hungers for success and prestige. The unconscious mind hungers for those moments of transcendence, when the skull line disappears and we are lost in a challenge or a task —when a craftsman feels lost in his craft, when a naturalist feels at one with nature, when a believer feels at one with God’s love. That is what the unconscious mind hungers for. And many of us feel it in love when lovers feel fused.”
It is my pleasure to introduce Anne Corr from the Modestly Etsy shop. Her artist book inspired by Joseph Cornell inspired me to then interview her for the blog. Please make sure to give her shop some love!
Can you tell me a little bit about your work making artist books and where you draw your inspiration? When did you learn how to make artist books?
The quest of living our lives well is the inevitable journey each individual must take. It is the perpetual drive to retain the mystery and magic in a world that is sometimes inhumane, hostile. Sometimes life becomes almost unbearable in the moment. I have struggled to maintain my equilibrium in different phases of mine – my early twenties working in a pressurized commercial environment, my early thirties becoming a parent, my early forties learning to live with the loss of a marriage and forging a new future.
Since I was a child I have had a curiosity about how to live well. To me this is the question that philosophy tries to answer. And philosophers are interesting, but so are poets and gurus, and business leaders. Curiosity is the spring board to doing something, whatever it may be, it is about the opportunity to dig deeper, to investigate. The process of making my books chose me really. I have loved mining the minds of past thinkers – and current ones too – I think in an attempt to understand more about how to be human. That seems strange, since being human should surely be the most natural of processes. I don’t find that, I find it discombobulating, I look at behavior to learn from it. I know now I am not alone in that feeling of alienation from my own species, and writers and artists taught me that. I learnt from my early life that being a career girl disassociated me from what is most important to me. So I stopped.
A special friend who shared a lot of life with me when we were young parents once handed me a present of a handmade blank folded book. That started me off. I looked at this little piece of created loveliness, and wanted to fill it with something beautiful. I have it still – and it is still blank – I haven’t yet found its story. But it projected me into a new arena of creating, my book making journey had begun. All trial and error – I love to learn by doing, so I just made lots of books. Then family asked me to make them and I considered selling them. I had sold cards at craft fairs, but felt the books would get over handled – so I opened a shop with Etsy, and was thrilled when I made a sale! Then I found more encouragement when I went to a local Etsy meeting, and discovered teams, which opened up the Etsy platform. I find many of my customers are from the U.S.A and that amazes me.
One of my greatest pleasures in life is creating. To find yourself living that flow of easy ‘being’ when the mind and the body are occupied has to be the up there with the best things. I don’t care who you are, or what you have – this is the experience that tops status, recognition, fan appeal. It is really playing – and we in the Western hemisphere have somehow forgotten that play is how we began, and how children learn best. Learn to play, and you learn how to live well. Creating anything, from a cupcake to a spreadsheet, from a poem to an engine, is about that engagement of you with something else. And alchemy happens.
Every time I send something out into the world because a customer has ordered it, I get a frisson of excitement. Will they love it? Often I am lucky enough to get amazing comments and always feel incredibly grateful that someone has bothered to do that. I create in a very humble and small way – but it means something.
Can you give me some background information on the Cornell Book and what the creative process was like? What kinds of materials and processes did you use?
Joseph Cornell, the New Yorker, was a genius at bringing together ephemera, and producing assemblage art in a time when the genre wasn’t really considered art. A collector extraordinaire, inspired by the surrealists and dedicated to the care of his brother whom he cared for and who sadly died early from his condition of cerebral palsy, this gentleman produced items that inspired a new generation of artists and writers, and well, just people. His work inhabits the hinterland between the reality we live in, and the dreams we have, the inner realities that can sustain and sometimes seem more meaningful than the exterior lives we lead. And that is why I love him. And that love propelled me to produce my own small tribute to him. A mixture of images from some of his work mixed with my own journeys into unreality.
Are you working on anything new and exciting in the near future?
Am I working on something new – always!! Work is what propels me, but much of it is done in the background of my life. I continue to read, consume new information and to look. Staying curious is how I work and sometimes there are periods when all the productivity is hidden – nothing to show. I know that is just a period of gestation. I don’t consciously pick my subjects, they arrive. Questions arise in my mind and I research, or a customer asks me to produce a book on a subject I have given no consideration to – that’s how my book celebrating dogs came about. I have always loved sharing my life with my dogs, and it came very easily to me! Virginia Woolf was a subject given to me by a customer – she had wanted the Bloomsbury set but Virginia was louder than them! She arrived in my head and wouldn’t leave for quite some time.
I don’t make myself create a book from a subject, unless I am working to create an order. It is a sort of sideline to my more structured daily routine of illustration, where I try to make something of a contribution to living costs! I try to create something everyday for uploading onto my sites where I sell printed on demand product ranges – its practice, and some are more successful than others, my books are my indulgence really. I suppose like knitting for relaxation, they bring me to a different part of me, where I dream a little. I like the physicality of making something that has form – so much of my day is spent digitally on the p.c. I really wish I could enjoy the world of the kitchen, allowing my creativity to blossom there, but unfortunately for me and la famille, I tolerate cooking. Just. I love the part when I get to make the covers – each book is different, and I like playing with different materials, reclaimed mostly because I love the history of objects. I even like the packaging of my books, and I often finish the order by making it a slipcase, simply because I want to go on with the creation of something wonderful to open. Like treasure. I like adding beads, or textiles.
I am very interested in the past and one of my gestating projects is to produce a ‘girdle book’ , in the manner of a small book of thoughts, daily motivations worn hanging from the waist on a cord. I want to do a sort of modern day version of that.
Weavings by Jujujust
Tiny Landscape Paintings from YubinArt
There Must Be More to Life Than This
From a Series by Anthony Gerace
Photographs by Vanessa Prestage